They also provide an even simpler ‘do’ functionality, with which you can make things happen manually without having to provide a trigger beforehand. If this, then that, as the name suggests. IFTTT uses a straightforward single-trigger-single-action process. Zapier keeps it a bit less simple but it has more potential. Only Zapier covers Hubspot and Marketo, and only IFTTT covers several lighting and dishwasher apps. Whenever you receive an email in Gmail from particularly important person X, send a Slack notification to the team and keep a log of the conversation in Dropbox. If this happens (trigger), do that (action). In both Zapier and IFTTT, you specify what needs to happen when something else you specify happens. Two types of glue, two types of componentsĪutomated app integration and synchronization is the noble art of ‘making a whole bunch of apps do the right stuff for you’. Which of these two software options should you use? We’ll take a closer look and compare them to provide you with the definitive answer. A quick Google Trends search reveals that Zapier and IFTTT are indeed pretty much the only competitive players in the field. Thankfully, promising new software developments in the shape of Zapier and IFTTT have been introduced to provide more efficient management solutions. You have to start doing automated app integration and synchronization (which sound more impressive than it is), if you wish to have any chance of surfing the app tsunami. You can manage your technology stack like an ecosystem of interconnected apps using task automation apps. How cool would that be? Connect your MarTech stack If only there was a way to effectively manage your technology stack and exchange data without needing IT. If only there was a way to easily use all the functionality you have available to you, spread thin over dozens of apps, on a daily basis. Don’t tell me you don’t have an extensive graveyard of ‘useful tools’ somewhere.
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